How We Handle Your Information

Last updated: 28 September 2026

This notice explains what personal information DPF Clean Specialist collects when you use dpfcleanspecialist.com or use our services, why we collect it, and what rights you have over it. We are the “data controller” for that information, which means we decide how and why it is used.

How to contact us

If you have a question about this notice, or you want to exercise any of the rights described below, contact us:

• Telephone: 07481 286201
• Online: our contact form

The information we collect

When you send an enquiry

If you use the contact form we collect your first name, email address, phone number (if you give it) and your message. The form sends your enquiry to us, and a copy may be kept securely in the website’s own database so that none is lost.

When you call or message us

If you phone us or message us on WhatsApp we keep that conversation so we can reply and refer back to it. If you message us on WhatsApp, WhatsApp (part of Meta) also processes that message under its own privacy policy.

When we carry out work

Because we are a mobile service, to carry out work on your vehicle we record your name, contact details, the address where we will meet you and the vehicle, your vehicle’s registration and details, the work we carry out and the invoice. We need this to do the job, to deal with any follow-up and to keep the business records the law requires.

When you browse the site

With your consent, we use Google Analytics (measurement ID G-PSP9H456P6) to understand how people find and use the site — which pages are visited, roughly where visitors are, and what device they use. Google Analytics sets cookies in your browser to do this. These cookies are not set unless you accept them, and you can change your mind at any time using “Cookie settings” at the bottom of every page. Declining does not affect your ability to use the site.

Maps on our site are provided by Google Maps and only load if you allow them.

Our hosting and security systems also keep standard server logs, including IP addresses, which help us keep the site available and protect it from abuse. We keep a record of the cookie choice you make (a random ID, your choices and the date — not your IP address) for up to two years, so that we can show we asked for your consent.

Why we are allowed to use your information

UK data protection law requires us to have a lawful basis for using your information. Ours are:

• To take steps at your request and to perform our contract with you — answering your enquiry, quoting, carrying out the work and taking payment.
• Our legitimate interests — keeping records of the work we have done, dealing with any warranty or guarantee, preventing spam and fraud, and keeping the website secure. We use this basis only where it does not override your own rights.
• Your consent — analytics cookies, and loading maps. You can withdraw consent at any time.
• Legal obligation — keeping the accounting records that tax law requires us to keep.

Who we share it with

We do not sell your personal information, and we do not share it for anyone else’s marketing. We do share it with the suppliers who help us run the business:

• Google — analytics (only if you accept analytics cookies) and maps (only if you allow them).
• Our website host and IT suppliers — who store the site and its data on our behalf.
• Meta (WhatsApp) — only if you choose to message us on WhatsApp.

We may also disclose information where the law requires it, or to establish or defend a legal claim.

Sending information outside the UK

Some of the suppliers above, including Google, may process information outside the UK. Where that happens, the transfer is covered by safeguards approved for use in the UK, such as the UK Addendum to the EU Standard Contractual Clauses or a data bridge (adequacy) decision.

How long we keep it

• Job records and invoices — six years after the end of the relevant tax year, because HMRC requires business records to be kept for that long.
• Enquiries and correspondence — kept while they are useful for answering you and any follow-up work, then deleted.
• Analytics data — retained by Google for the period set in our Google Analytics configuration.
• Cookie consent records — two years.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct anything that is wrong;
• ask us to delete information we no longer need to keep;
• ask us to restrict how we use it, or object to us using it;
• ask us to transfer it to you or another provider in a portable format;
• withdraw consent at any time, where consent is what we relied on.

To exercise any of these, contact us using the details above. We will respond within one month. There is normally no charge.

Complaints

If you are unhappy with how we have handled your information, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office, the UK’s data protection regulator:

• Website: ico.org.uk/make-a-complaint
• Helpline: 0303 123 1113

Cookies

Our Cookie Policy lists each cookie this site uses. You can change your choices at any time using “Cookie settings” at the bottom of every page.

Changes to this notice

If we change how we use personal information we will update this page and change the date at the top. Please check back from time to time.